DEFINE is a London based fitness brand providing online workouts and fitness products. DEFINE are soon to open a studio in Central London to continue delivering workout classes whilst still pursuing the development of a strong fitness brand retailing a number of different products.
Background & Objective
DEFINE required a strong online presence in order to sell their core products. DEFINE required 3 core products to be available to purchase; DEFINE Workouts, DEFINE Activewear & DEFINE Equipment.
The DEFINE Workouts required a content delivery system which allowed the delivery of video content to paid customers.
In addition to this, DEFINE required a dynamic magazine/blog which could be frequently updated by the DEFINE team.
Solution & Results
We worked closely with SEASKY and the DEFINE brand managers to create a custom Shopify theme tailored to Define’s objectives. The website allowed the DEFINE brand to be clearly communicated whilst being functional in allowing the sale of DEFINE’s core products.
We overcame the technical challenge of purchasable video content in a way that the client’s non-technical employees would be able to manage in the future, as DEFINE roll out more online workouts.
After the completion of work, DEFINE successfully launched and have planned more content in the upcoming months.