Distract: Peter Watson

As a serial entrepreneur, Peter Watson has worked with some of the most iconic brands of the 21st century. From a small city in the North of England, in Lincoln, Peter has built his agency Distract. When Peter was a young boy, he lost his mother and after a family upheaval landing him in Cambridge he saw first hand the tribulations of running a business from his father. Through University Peter started his path along the entrepreneurship road. From offering discounts and offers to local businesses through Snapchat to running a 7 figure digital marketing agency and investing in multiple businesses, Peter's story shows that the majority of successful entrepreneurs aren't the household names you may hear.